Blu-Ray vs. standard DVD

Just went to purchase a video.
I'm not a big video watcher but I do have a HD video setup with a PS3 for the BR player, a 1080p television, and a surround amp. BR has been out for a while now, it's now the new technology that is supposed to take over by storm winning out over the HD format. Much to my disappointment the cost of BR disks are twice that of Standard def. What is with this -- sounds like typical Sony, once you have a standard, charge the end user for it, make them pay! This was seen with Beta Max, Sony Walkman cassette players, Sony memory sticks, and now Blu-Ray. Perfect example is the memory stick, 8GB will cost you 50 bucks, a comparable SD card you can pick up for 10-15 bucks.?

Did the right format win the HD format wars? Are we, the consumers, going to be forced into paying 2 times as much?

To me there is not enough value in BR to pay the price -- the decision was to purchase a Standard DVD. Up converted standard def look great too...

Sony, Please do not punish your users ----